Prime listings tend to have a longer sales history and more reviews, which validate that a product is worth a buyer’s investment.
So, if Amazon suggests a Prime product, it's more likely that a click will convert into a sale. Most Prime listings offer free returns, which is a big selling point for buyers.This, in turn, ensures that sellers are satisfied with their orders and will return to for future purchases. Since the product is fulfilled by FBA or an SFP merchant, Amazon can guarantee fast, reliable shipping.In other words, if there are two ASINs that are equally relevant to a user’s query, but one offers Prime shipping-the Prime listing will likely appear higher up on search results. Its A9 algorithm (also referred to as A10 following December 2020 changes) looks for products that not only meet a buyer’s search criteria, but are also positioned to make Amazon the most amount of sales or revenue. Google and Amazon may both be search engines, but it’s critical to note that Amazon is in the business of selling. Here’s what you need to know about Amazon’s algorithm and how to get your products ranking on page one. Just like on Google, where 75% users stick to the first page of results-on Amazon, 70% of users never click past the first page. Buyers can bank on receiving relevant product recommendations within seconds of searching for a dog toy or a temperature-controlled tea kettle.įor sellers, this means that you need to be acutely aware of how Amazon SEO works. Part of the allure is that Amazon has also engineered its search engine algorithm to rival that of Google’s. It makes sense, given that there are more than 12 million products all conveniently sold in one place. For years now, Amazon has been revered as the top destination for product searches.
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